LUMÉRA
An elegant email campaign for a luxury skincare brand that needed to sell without shouting.
Overview
LUMÉRA is a luxury skincare brand built around the idea that effective skincare does not need to be aggressive. I designed an email campaign promoting two of their hero products - the Rich Daily Moisturizer and Acne Spot Treatment. The goal was to make each email feel like it belonged in the same world as the product itself. Calm, soft and considered.
The Problem
Most skincare email campaigns either dump too much information on the reader or go so minimal they forget to actually sell anything. LUMÉRA needed emails that felt premium at first glance but still guided the reader clearly toward a purchase without feeling pushy.
The Solution
Designed a clean layout system built around soft tones, generous white space and typography that breathes. Each product got its moment without competing with the other. The hierarchy was intentional — brand feel first, product second, CTA third. The result is an email that a subscriber actually wants to open and a brand that looks exactly as expensive as it is.