SwiftHaul
A no-nonsense logistics landing page built to convert frustrated SME owners into paying customers.
Overview
SwiftHaul is a Lagos based logistics company that moves packages across 12 states. Same day within Lagos, next day everywhere else. I built their landing page with one goal: get the visitor to book a delivery before they leave. The copy speaks directly to Nigerian SME business owners who have been burned by unreliable dispatch riders. The design gets out of the way and lets the message do the work.
The Problem
Every logistics brand in Nigeria says the same thing. Fast. Reliable. Trusted. None of it lands because every SME owner has a story of a missing package, a rider who went silent and a customer threatening a chargeback. SwiftHaul needed a page that acknowledged that pain out loud before pitching anything.
The Solution
Built a conversion focused landing page that leads with the customer's frustration, not the brand's features. The 'You have heard this before' section names the exact scenarios business owners dread. The first delivery free offer with no card required removes every barrier to getting started. WhatsApp booking is front and centre because that is how Nigerian SMEs actually operate.