Tidemint
Social media brand design for a Nigerian fintech app built around speed and trust.
Overview
Tidemint is a Nigerian fintech app with a simple promise your money, in motion. I designed a complete social media brand suite for them covering campaign posts, app showcase creatives, a referral campaign and billboard mockups. The brand needed to feel modern and trustworthy while still being energetic enough to stop someone mid-scroll.
The Problem
Fintech brands in Nigeria either look too corporate and cold or too playful to be trusted with your money. Tidemint needed visuals that sat right in the middle, clean enough to feel secure, bold enough to compete on social media where attention is everything.
The Solution
Built a cohesive visual system around their mint green and black palette. Every post was designed with a clear hierarchy one message, one action. The "Send money in Seconds" post leads with urgency. The referral creative leads with the reward. The billboard puts the app front and centre with a direct CTA. Consistent across every format, recognisable at a glance.